MIKHAIL BELSTAR (HE/HIM/HIS)

Principal Product Designer

I’m a Principal Product Designer with 16+ years of experience shaping cross-platform experiences across mobile, web, and TV (iOS, Android, tvOS, Roku, and more). I design scalable, emotionally resonant systems that drive engagement, retention, and trust.

At Intuit, I lead GenAI-powered mobile initiatives for TurboTax, focusing on simplicity, Gen Z adoption, and seamless cross-platform journeys. Previously at MasterClass and WarnerBros., I led OTT and mobile redesigns that reached millions and drove double-digit engagement growth.

I’m passionate about design systems, AI-infused UX, and inclusive experiences that scale. I mentor, facilitate, and constantly explore where storytelling, behavior design, and technology converge.

PORTFOLIO

Selected Case-Studies
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Testimonials

  • “…Mikhail is someone whom I can trust to work independently with engineering as well as business with little oversight. He is an avid learner and eager to do the best he can, always patiently and with a smile. If you are looking for a talented designer who can work across the board, you have just found him.”

    Regina Chen, Product Manager at Warner Bros.

  • “Mikhail is top-notch designer, full stop. His output is simply phenomenal. In the almost two years that I’ve worked with him, I’ve seen Mikhail create quality output for everything from fully-scaled enterprise backends, to design systems...”

    Roman Gun, Chief Innovation Officer at Fevo

  • “Mikhail is an absolute pleasure to work with! At Fevo, we worked together on the analytics system, which was intended to serve a very diverse demographic… Mikhail was able to distil (sometimes crazy) ideas and apply them to his thought process and design. The end result was simple, beautiful and a game changer for reporting sales.”

    Francis Pelland, VP of Platform and Operations at Fevo